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When Stalking Your Customers is a Good Thing

January is National Stalking Awareness Month. I thought it would be an interesting one to dissect for marketing applications. Stalking in its extreme refers to stealthy, obsessive tracking of someone...

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If You Want More Ideal Customers, Get Greedy

Have you heard of the Pareto Principle?  Named after Italian economist Vilfredo Pareto, it’s also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity.  It’s the idea...

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